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OptinMonster: what is it for and how this WordPress plugin works?

Email marketing has always been one of the most exciting strategic opportunities for companies and websites that want to stay in touch with their audience. At the same time, it represents a not easy challenge, especially in a market saturated with information. But the right tools such as OptinMonster can help to stand out, increasing conversions and sales.
OptinMonster is one of the most powerful WordPress plugins to convert users into customers.

optinmonster plugin wordpress

How to get more email subscribers, increase sales, and grow your business

Subscribing to a newsletter is free for a user. In a few clicks, he can receive the information he is interested in. And based on the information he provides during registration, he can get various types of emails, staying in contact with the brand or website he likes.
This process represents a direct relationship between a company and a user, a powerful instrument that can increase sales and traffic over time.

Until a few years ago, catching visitors’ attention and increasing the number of newsletter subscribers have been relatively simple. Today it is no longer so easy. Users are more in a hurry. Navigation becomes faster.
Now, users visit a website to look for answers quickly. They are unwilling to wait, so they often leave the site and never come back. That’s why a company needs to obtain users’ email addresses as soon as possible, to contact them when they are more available to hear the brand, and maybe purchase.

In marketing, contact with a potential customer is called a lead. To succeed in this activity is essential to have the right tools to facilitate the work and obtain results. So, if your idea is to take your online business to a higher level, one of the best WP plugins to install is OptinMonster.

With OptinMonster, you can have at your disposal one of the most powerful lead generation software that marketers use to convert the users into subscribers and, consequently, into customers.
Find out more here

What is OptinMonster plugin?

OptinMonster is, for sure, one of the best WordPress plugins to install: an all-in-one lead generation software that offers you intuitive solutions to grow your mailing list, improve conversions, and increase sales.

Launched in 2013, OptinMonster is considered the number 1 WordPress plugin for conversions. It allows even those without technical skills to manage better website marketing activities, such as newsletter subscriptions, downloading ebooks, and offering premium content. How? For example, by showing popup windows, with pre-set and attractive templates that invite users to take actions. These instruments represent a fantastic opportunity to increase the conversion rate, both in sales and leads.

As already mentioned, the most common marketing strategy for a website is undoubtedly asking the users the newsletter subscription. This action allows the company to stay in touch with the users.
The plugin OptinMonster is designed to offer many customizable popups (from colors to font size an call to action buttons) to guarantee 100% integration with any WordPress site.

Some popups appear a few seconds after the visit, or when a user is leaving the site. In other cases, they are visible when after scrolling the page or clicking on a link. It is possible to set up popups depending on the device. They can also be scheduled at specific times and days, for example, during special promotions.

Do I need OptinMonster?

If you want an easy way to reduce cart abandonment on your e-commerce site, probably yes.

Cart abandonment is one of the most common issues for eCommerce sites. This event is considered a loss for any online business. Why? When a user clicks the “x” at the top of the page, advertising efforts, marketing investments, and strategies disappear instantly. Indeed, according to some studies conducted by OptinMonster, in 70% of cases, the user who leaves a site will no longer enter it.

The solution is to use a software like OptinMonster with the specific tool included in the plugin: the Exit Intent® Technology, designed to help marketers convert abandoning website users into paying customers.

The OptinMonster Exit Intent® Technology is based on popups and offers users one more reason to stay on the site or leave their email for future contacts. OptinMonster retains visitors that are going to leave the site, and in this way, the cart abandonment rate is reduced significantly, with an increase in conversions of + 785%!

A 3-step marketing strategy with OptinMonster

Step 1: Create an offer that engages your users

With OptinMonster, you can start from a blank canvas or use one of the several predefined, customizable, and designed templates to maximize conversions. Thanks to the drag-and-drop builder, any action is easy: you can set a countdown, add images and content, insert fields to fill in, buttons and call to action, as well as choose the style in line with your site.

optinmonster lead generation plugin create optin

Step 2: Decide who your target is

With Real-time Behavior Automation, you can choose who your target is and customize the audience that sees your offer. Also, with OptinMonster, you can launch geo-localized campaigns. The powerful targeting and segmentation technology gets you to the right people at the right time, increasing your chances of conversions!

Step 3: Statistics in real-time

With this lead generation plugin for WordPress, you analyze all the statistics in real-time. This way, you can make the best decisions, modify your lead generation strategy, check if A/B tests are working, and optimize your campaigns.

OptinMonster compatibility

OptinMonster is a plugin created for WordPress users, but it could also be perfectly integrated with platforms like Drupal and Joomla, Magento, Bigcommerce, and Shopify.

Over 1 million websites worldwide use OptinMonster to turn traffic into subscribers, leads, and sales. This easy to use tool is perfect for agencies, small bloggers, eCommerce platform, marketing experts, companies, and online stores interested in email marketing and lead generation.

OptinMonster pricing

OptinMonster is available in 4 different plans: Basic, Plus, Pro, and Growth. The basic plan starts at $9 per month at a discounted price. The Basic license already includes most of the features that may be useful to those who want to take advantage of this customer acquisition and lead generation plugin. Are you ready to give your business an edge?
Check out OptinMonster plans and pricing here