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Do you have a website or an online store and want to improve and personalize the user experience? And most likely, are you also wondering how to increase the conversion rate? The best solution is to start using the Smart Tags designed by OptinMonster.

OptinMonster is the most powerful lead generation tool for marketing agencies, bloggers, eCommerce websites, and small businesses. Over 1 million websites use this plugin for WordPress, and it comes with several smart features that help site owners build opt-in forms, popups, A/B tests, and landing pages that convert. Also, it has proven stats, various templates and is very easy to use.

At the same time, OptinMonster supports you in building a database of potential customers. And it’s also able to identify your users every time they visit your website to offer them a personalized user experience. How? Through Smart Tags. Let’s understand how they work and why they are so important.

Why Use Smart Tags in OptinMonster

A lead generation campaign is an important factor in your business and marketing strategy and Optinmonster is a great tool for your online campaigns. There are many good reasons why you should choose this software for campaigns and it is not surprising that the experts highly recommend it.

Website and eCommerce owners are aware of the value of personalizing the user experience. Unfortunately, for many reasons (above all connected to time and cost), they often don’t give this aspect the proper emphasis. However, the more direct a message is, the more engaged a user feels. And it is known that a greater involvement reduces the rate of cart abandonment with positive consequences on the conversion rate.

But how do smart tags work? Smart Tags are dynamic and intelligent contents that capture user’s attention, keep visitors longer on your website, encourage interactions and propose the right message at the right time. In fact, they created an experience based on personalized dialogue between users and online stores.

Moreover, OptinMonster’s Smart Tags feature makes it really easy to personalize campaigns by offering dynamic content displayed as custom text to visitors. This content is quickly and easily integrated through a drag-and-drop popup generator and changes based on the user. Learn More here

Some of the most intuitive fields to implement Smart Tags with OptinMonster include the user’s name, country, date. Still, you can also use fields designed to leverage interests or based on previously purchased products. Adding tags to your campaign is as easy as you would create custom fields in a newsletter.

How to Use Smart Tags in OptinMonster

Several brands have already started to use this type of automation to increase user engagement and, consequently, generate conversions significantly. In fact, every popup and message has a unique and direct touch, helping users feel more comfortable with the online store or blog. But let’s see now how to add OptinMonster Smart Tags.

How to add Smart Tags with OptinMonster

When creating a campaign with OptinMonster, you can choose default Smart Tags or create your own tags. You can access Smart Tags simply through the { } brackets button and select the Smart Tag you prefer. This will be added to the campaign editor immediately.

Once the campaign is live, the Smart Tag will be replaced by the dynamic value just like you see in the example below.

Easy How To: Use Smart Tags for Dynamic Text Replacement

Smart Tag content is always inside the curly brackets. Here is an example of a visitor’s name {{SMART_TAG_NAME}} to which you can add a default text using the symbol (|) as you can see here: {{SMART_TAG_NAME|DEFAULT_TEXT}}.

Optinmonster offers very clear and complete instructions on how to use Smart Tags. By reading and looking at the examples, you can quickly imagine practical scenarios to customize your campaigns.

As an instance, you could add fields that your customers already shared in the contact forms, such as name, surname, email, address, and phone number. Alternatively, you can also use Smart Tags linked to the date and time, name of the campaign, or geographic tags such as the state, city, and region of users.

How To Use Smart Tags for Dynamic Text Replacement

Default Smart Tags are already a very comprehensive solution for any business, but those who want to explore new creative marketing solutions with OptinMonster will never be disappointed. If you’re an advanced user, you can create Smart Tags based on three different methods of defining custom data: Query Argument, Cookie, and JavaScript Variable. More info

Price plans OptinMonster

OptinMonster plans are designed to meet any need starting at $9 per month. With a Basic plan, you already have all the essential tools at your disposal to start getting more conversions from your existing traffic.

A Plus plan offers more powerful features that help you grow your online business. If you want to run high-conversion marketing campaigns, you can choose the Pro plan, while if you are an agency or a large eCommerce business and want to have more power for customer acquisition and lead generation, there is the Growth plan. The Smart Tags feature is included starting with the Pro plan. Check out all plans here