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How to install Google Analytics in WordPress with MonsterInsights

Analyzing your website’s statistics allows you to know your visitors and check results in real-time. It also helps you to plan the next step better and create effective strategies for improving your conversions. Until some time ago, topics like a professional use of Google Analytics and the accurate analysis of the statistics seemed just for a select few. The good news is that today everything becomes very easy thanks to a WordPress tool called MonsterInsights.

This plugin simplifies procedures and makes them intuitive for everyone, providing statistics into your WordPress dashboard. Let’s find out how it works and why it’s so important.

From small blogs to large e-commerce: every online project needs statistics. Why? First of all, they offer important insights to improve online presence. They can also help to understand what is working and what is failing, with an immediate focus on strengths and weaknesses. However, the problem with statistics is dispersivity, especially if you are not a numbers professional. For that reason, when time is short, analysis tools must be simple to use, and they have to offer summary and answers at a glance. This is what MonsterInsights does, providing a solution that integrates Google Analytics into the WordPress dashboard, without wasting time and without the need for codes and programmers.

If you want to be more successful online, know more about your website visitors’ behavior, and how they interact with your pages, just read this article on how to install Google Analytics in WordPress with MonsterInsights.

Monsterinsights plugin Google Analytics for WordPress

MonsterInsights: how it works and benefits

MonsterInsights is undoubtedly among the top WordPress plugins to consider for growing an online business, whether you have a blog, a news site, or e-commerce. As a matter of fact, this analytics plugin helps you make the right decisions for your online business and accurately analyze your site without leaving your WordPress dashboard!

The numbers speak for themselves: this WP analysis tool is installed by over 2 million professionals, while downloads are more than 12 million. That’s why it’s easy to understand that MonsterInsights is the best Google Analytics plugin for WordPress.

With MonsterInsights installing Google Analytics in WordPress is quickly and intuitively. In a few minutes and a few clicks, you have all the Google Analytics tools available within your site, with insights into the data, real-time statistics, page, and post-analysis.

MonsterInsights plugin dashboard
MonsterInsights plugin dashboard

Why install Google Analytics on your site

If your blog or website’s goal is to have more traffic, more newsletter subscribers, more conversions, and more sales, you can’t do without analyzing the statistics with Google Analytics.

Google Analytics is a free tool that helps you understand your visitors’ geographical location. But also which device they use, how long they stay in your pages, and the bounce rate (the percentage of users who leave your website after viewing a single web page within seconds). Furthermore, with Google Analytics, you can know more about the type of content your users prefer, the links they click, where they come from in terms of traffic sources (search engines, social media, direct links, keywords searched, etc.).

Statistics also provide information on when your audience is more active, so you can make decisions about publishing new posts. Sign up to Google Analytics is free: you just need to have or create a Gmail account to start immediately to understand how your visitors interact with your site.

Many website owners have a Google Analytics account, but too many of them forget to regularly visit the GA account, losing the tool’s benefits. This does not help in creating an effective strategy.

The solution? Integrate Google Analytics into WordPress with MonsterInsights.

The easiest and most immediate way to read and understand Google Analytics statistics on WordPress is to install MonsterInsights. It is the most popular analytics plugin for adding Google Analytics to WordPress site. You can choose both the free or the paid version to have even more advanced features and better analyze your business. Get MonsterInsights now

After installing MonsterInsights, a new “Insights” area will appear on the WordPress menu. By clicking on it, you can open the MonsterInsights installation. You can see the straightforward procedure in this video.

After that, click on the “Connect MonsterInsights” button to log into Google Analytics. Select the website you want to monitor and complete the authentication. Within a few minutes, MonsterInsights is ready to work, Google Analytics is showed on WordPress, and you can see the statistics that matter, helping you double your traffic and your sales. During the installation, you can also choose whether to add the WPForms tool. This plugin is considered as the best WordPress contact form. Thanks to WPForms, you can also receive Paypal and Stripe payments through the contact form, simplifying your users’ payment procedures.

Who should use MonsterInsights to grow online businesses?

MonsterInsights is a perfect plugin for anyone who works in digital: from e-commerce sites to bloggers, from web agencies to web developers.
Furthermore, this analysis plugin for WP is also recommended for those who work in affiliate marketing. Why? Because from the WordPress dashboard, MonsterInsights show exit links in real-time and clicks on affiliate links or banners.

How much does MonsterInsights cost?

MonsterInsights licenses start at € 99 per year (discounted by 50%). The Plus is for small businesses and publishers who want to do more and can be installed on a site.
The 14-day, no-questions-asked refund policy allows you to try MonsterInsights on your site with peace of mind.
There is also a free MonsterInsights Lite version with limited features and support, but still ideal to start testing this great plugin.
Find out all the licenses here.