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9 most powerful and useful WordPress plugins to maximize conversion rate and extend the functionality of your site

Creating a WordPress site means having an easy and intuitive platform to put your project online in a flexible, fast, and customizable way.

When people look for a CMS (Content Management System), WordPress is the best choice. More than 36% of websites in the world use it. CMS’s choice can positively and even negatively impact your business; therefore, a reliable and known solution is always recommended. But when it comes to choosing plugins, so many questions arise.

Plugins are tools installed on WordPress to enhance and extend the functionality of a blog or website. There are so many WordPress plugins: only on the WordPress directory, you can find more than 50 thousand tools, and every day there are developers at work to create new software! Some are free plugins; for others, you need to pay a plan or a license. In all cases, plugins are downloaded by thousands and thousands of users every day. Often beginners prefer free plugins. However, it’s essential to consider that the license cost (usually annual) includes updates and 24/7 support.

As you can imagine, investing in some plugins to improve your site can be really worth it, but it is certainly not easy to choose the best plugins in the market. That’s why we decided to list in this post the 9 most powerful and useful WordPress plugins to maximize the conversion rate, improve website performance, and extend the functionality of your blog or e-commerce.

1. MonsterInsights

MonsterInsights is undoubtedly among the first WordPress plugins to consider to grow your online business and improve your website. This analytics plugin for WordPress helps you make the right decisions for your business allowing you to accurately analyze your site or blog without leaving the WordPress dashboard!

Monsterinsights plugin Google Analytics for WordPress

But what are the benefits of using the MonsterInsights plugin? For sure, MonsterInsights is the best Google Analytics plugin for WordPress, and the numbers speak for themselves: over 2 million customers use this tool, downloaded more than 12 million times.

MonsterInsights enable you to set up Google Analytics easily and intuitively within your WordPress platform in just a few minutes, without the need for codes and programmers. All Google Analytics tools are integrated directly into the WordPress dashboard with detailed insights, real-time statistics, post/page analysis. Find out here how to add Google Analytics in your WordPress

The main problem when website owners analyze data is dispersivity, but with MonsterInsights, the main metrics are shown in one place. That’s why with this WP analytics plugin, it’s easier to have the whole situation under control, without wasting time. MonsterInsights, in fact, shows you only the statistics that matter, for example, how your users navigate your site. As you can imagine, it’s easy with a tool like this to know your users better and double traffic and sales!

Bloggers, e-commerce sites, online agencies, and web developers: everyone loves this plugin because it is easy to use and offers many opportunities and customizations. MonsterInsights is also the most recommended plugin for those who work in affiliate marketing because it supports marketers in tracking in real-time clicks on affiliate links, banners, and exit links, always from the WP dashboard.

And what about the price of MonsterInsights? Annual licenses are discounted by 50% and start at € 99 per year for the Plus plan (installed on a site). You can easily try MonsterInsights thanks to the 14-day refund policy, no questions asked. Find out all the licenses here

2. WPForms

If you want to enrich your website on WordPress and make available to your users an effective contact form, the WPForms plugin is the solution. This powerful drag & drop builder enables you to create beautiful and functional WP contact forms, customizable and rich in truly unique features.

With the WPForms addon, you can also receive payments on your site via Paypal or through Stripe, directly from the contact form. In this way, your customers can pay by credit card or with their bank account remaining on your website during the payment process. The integrated conditional logics allow you to create real conversational contact forms that change based on the user’s answers and accompany him throughout the delicate payment process.

wpforms plugin form wordpress

3. WP Rocket

WP Rocket is a premium plugin that speeds up your WordPress site. Considered by WordPress experts as the best caching plugin in the market, WP Rocket is the go-to software to speed up your site. Over a million sites already use this tool.

This caching plugin is easy to use: it does not require any special configuration and can be installed without having any programming experience. The high compatibility avoids conflicts with other WordPress themes and plugins. And just in a few clicks, WP Rocket automatically activates over 80% of the website optimization best practices, speeding up the site, and drastically reducing the loading time. Click here for more information

But why have a fast site? A slow website creates a double problem. First of all, users who visit a slow website abandon it immediately, decreasing conversion chances. On the other hand, speed and loading time are essential factors for appearing among the first results of search engines such as Google. That’s why to choose a cache plugin like WP Rocket to make your site faster, in just a minute! Moreover, the strength of WP Rocket is its 24/7 customer service.

wp rocket plugin cache wordpress

4. OptinMonster

In addition to a fast site, is your goal also to take your online business to a higher level? Then one of the best WP plugins to install is definitely OptinMonster. This powerful lead generation software is used by online marketers to convert simple site users into subscribers and customers.

As you probably know, one of the most frequent problems for online companies today is the site abandonment. The good news is that this WordPress lead generation plugin offers a concrete solution. In a few clicks, it improves lead generation by growing your mailing list, increasing conversions of + 785%.

With OptinMonster, you can launch geolocated campaigns. With its intuitive Drag & Drop Builder, you can design forms, Mobile-Friendly Popups, campaigns for smartphones and tablets. So, creating personalized messages is no longer a difficulty! Ideal for WordPress users, OptinMonster is also compatible with platforms like Drupal, Joomla, Magento, Bigcommerce, and of course, Shopify. Check out OptinMonster plans and pricing here

optinmonster plugin wordpress

5. Yoast SEO

An SEO strategy (Search Engine Optimization) is the key to being successful with your WordPress website. And the Yoast SEO plugin is definitely a must-have for optimizing pages, blog articles, and e-commerce from an SEO perspective.

The Yoast SEO plugin is installed on over 5 million websites and allows you to improve your site’s ranking on search engines simply and intuitively.

6. AMP WordPress plugin

AMP stands for Accelerated Mobile Pages and refers to an open-source project launched by Google a few years ago. The purpose of this project is to optimize mobile web browsing and help web pages load faster. With over half a million installations, the AMP WordPress plugin is the fastest and most practical (though not without difficulty!) method to convert your site pages to AMP and get almost instant loading when the user clicks on the search result with a mobile device.


7. Weglot

If you have in mind to translate your website into multiple languages, then the Weglot plugin is undoubtedly one of the quickest and most immediate solutions. This freemium plugin has different solutions for multilingual websites. The free plan is ideal for small sites and allows you to translate up to 2000 words. For bigger websites and e-commerce, you can subscribe to one of the annual plan starting from € 99 per year.

The Weglot dashboard is intuitive and straightforward. Multilingual translation can be done automatically or by professional translators. Of course, Weglot is SEO optimized and follows all the standards required by Google for multilingual sites. Compatible with WooCommerce and top caching plugins like WP Rocket, this WordPress translation plugin is currently installed on over 30,000 websites.

8. Imagify

To have a fast website is very important also to reduce the weight of the images we upload. Of course, we don’t want to sacrifice pictures’ quality, especially in some online projects where images make the difference.

The great news is that you don’t have to choose between beauty and speed. One of the best WordPress image optimization plugins solves the page weight problem: its name is Imagify.

imagify plugin images optimization wordpress

This WP plugin optimizes and resizes all your photos in the selected compression level with just one click and without wasting time. But don’t worry, it can also restore your media files to their original versions if needed! With the plugin Imagify, the pages loading time is significantly reduced, and in a few minutes, your site is faster, with optimized images. And what about the quality? Always very good, but this depends, of course, on the level of compression you chose.

9. Login reCAPTCHA

Security is also important when it comes to a website. There are several WordPress plugins for securing a website. One of the most complete is the Wordfence Security plugin, a powerful solution for beginners and experts. Another way to reduce spam on contact forms, login page, and comments area is to install a reCAPTCHA checkbox with the Login No Captcha reCAPTCHA plugin, currently installed on over 80 thousand WordPress sites. Security aspects are something that a website owner needs to consider. That’s why also the choice of a reliable and secure hosting is essential. And of course, it is essential to install plugins that are regularly updated according to WordPress guidelines and industry standards, like those presented in this post.